Mindy Hernandez, senior researcher at Princeton University specializing in Behavioral Economics, and featured speaker at Step Up's annual meeting in Oct. suggested two books for those interested in learning more about this field. Recommended reading: "Nudge" by Richard Thaler and Cass Sunstein; and "Influence" by Robert Cialdini.  

Motivating individuals to make change isn't easy but one key to success is appealing to positive images and associations. Read more about her message, and our business award winners in the Morning News article, "Step Up Savannah highlights successes": http://savannahnow.com/exchange/2009-10-21/step-savannah-highlights-year-achievements#
 

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